Addressing Audience Needs
sprockFIT’s audience is both fit and tech-savvy. Their needs are addressed by providing short reviews targeting active lifestyles. Content is concise.
sprockFIT’s audience is both fit and tech-savvy. Their needs are addressed by providing short reviews targeting active lifestyles. Content is concise.
Content Tone
No
explanations of technical terms or promises of support are provided as
sprockFIT’s audience is technical. The
tone of the content matches the intellect level of technical users, yet still maintains an ‘active’ (not dry) vibe.
Content Targeting
Based on research, sprockFIT focuses mainly on apps for Android and
iOS devices. These are most popular and
represent the largest audience.
Since many fitness enthusiasts are triathletes, sprockFIT
also focuses on apps and gadgets related to running, swimming, and
cycling.
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