Infographic: 2012 Global Smartphone Operating System Market Share

Source: International Data Corporation, 2013 |  Design: Sherry Umlah, 2013

View a larger image in PDF format

Aim

Several goals for the infographic were identified. This infographic aims to convey:

• Appealing data for geeks
• Market share of smartphone operating systems (OSs)
• Android OS's popularity
• Android OS's consumption of other OSs

Creating a gaming-related visual that represents the Android OS as the 'Pac-Man' of OSs accomplishes these goals.  Designed for geeks!

Rationale

Rationale for producing this infographic was based on the important need to understand sprockFIT's target market.  OS market share is important because it shows the largest audience to target.

Data from International Data Corporation (IDC) was used because it's a credible source in the industry.

sprockFIT will review more Android OS apps and use this infographic on the FAQs page to justify focusing on Android OS users.

Process

Creating this infographic was easy as pie.  Steps taken to create this infographic:

1. Watched the Lynda.com tutorial on Infographics: Area Bubbles
2. Searched for statistics for smartphone OSs and market share
3. Settled on data from IDC as a foundation
4. Created an Excel pie chart from data
5. Took a screenshot
6. Imported the screenshot into a graphics program
7. Edited colors and arrangement to mimic Pac-Man game design
8. Saved the file in PNG format and PDF format for larger viewing

Eh voila! Seven easy steps to creating an infographic. It packs a punch, right?

How to Improve the Infographic

Imagine if this baby was animated?  Now, THAT would be imPACtful.

Know This: Great Tutorials are Online

Interested in learning how to make infographics?  You should check out Lynda.com's tutorials!